3 KEYS TO AVOID THE BORING TRADE SHOW BOOTH BLUES
1. Begin with the End in Mind: What’s the goal you want to achieve through the expo? Are you after new leads, sales, branding, or exposure? Your booth won’t be effective if you don’t set your intention ahead of time. If your primary goal is leads, you may theme your booth around a giveaway. If the goal is sales you may offer samples. Etc.
2. Choose the Right Booth Location: The location of your booth will play a huge part in the amount of traffic passing by. That doesn’t mean you need the largest, most expensive booth at the entrance of the exhibit hall. Register for the event early and be strategic about the location you choose.
Great booth locations for quality traffic:
Near the snacks and beverages
On the corners
At the end of an aisle
HANDS ON TIP: Reserve a booth near other businesses that have clients in your target market to leverage their traffic.
3. Set the Stage for Successful Networking with a Great Trade Show Booth Design: Lead with value on your signage and booth props. Use bright colors and lighting to stand out. Create visually engaging displays that will catch attention of prospective leads.
Some easy ways to keep people in your booth longer:
Invest in thick padding and carpet (your legs will thank you and your booth will feel inviting to guests)
If space permits, offer places for attendees to sit to watch a demo
Set up a charging station where people can plug in their phone for a few minutes while they are talking with you.
HANDS ON TIP: Your staff is part of your booth. Brand yourselves in matching clothing. Keep it professional but fun.
Maya Lustig from Hands On Events will be @ the Mobile World Congress 2016, Barcelona - Spain February 22-25, 2016. We are working with the best local suppliers and can assure you high quality services during this show.
Please be in touch if you need some of the following services:
Booth Design & Construction
Events Production: Customer Events, Partner Events, Press Conferences, Executive Meetings, Product Launches, Team & Gala Dinners, Cocktail Receptions
Events Venues, Meeting Rooms
Restaurant Bookings
Private Transportation: Cars, Minivans, Bus Transfers
Branded Promotional Giveaways
Booth Catering, Happy Hour Catering
Coffee Machines, Barista Services, Beer Stands
Flowers
Booth Hostesses
Branding: Banners, Rollups, Name Badges, Signage, Invitations & Teasers, Corporate Videos, Personalized Welcome Kits, Team Guides
Lead Generation Support, Event Feedback Analysis, Event Evaluations
Printing Services, Delivery Services
Fira Barcelona Logistics
