Hands On Tip of the Day: Learn From Your Experience and Use it to Your Advantage

You did the research, carefully thought out your booth design and promotional materials, tracked leads, and generated new business. Now what? This is the most important time to utilize all that you have learned from past trade shows and capitalize on the future. Take the experiences and use them to determine which shows to attend in the future and how to best market your services/products at those shows. Make note of other booths that attracted your attention; assess what they did and how you can emulate the process for your next trade show. As important as it is to have a meeting with your staff prior to the event, it is equally important to regroup after the event to recap the event's show goals and comments/suggestions for next time. Applying what you have done in the past, and what you have learned, will make for a productive trade show experience in the future!