Hands On Tip of the Day: Pre-Show Communications and Advertising

​Contact the trade show organizers and ask for their attendee list as well as press list. Announce to the public as well as your current customers that your company will be exhibiting and your team will be at the show. Send out a press release, emails, blog announcing you will be there - any of these actions will generate excitement and interest in your company and will drive people to your booth.​