Hands On Tip of the Day: Booth Design and Messaging
There are excessive amount of different items that you can take with you to a show: booth, pop-ups, roll-ups, LCD screens, marketing brochures, giveaways, etc. Before you pack up and ship out, make sure that your collateral (printed and non-printed) are cohesive in their messaging, look and feel. The best exhibit spaces are those which, at first glance, address who you are and how you service your clients. Flashy and expensive booths are nice, but the booth which has impact is carefully thought out, designed, and delivers the right message.
