Hands On Tip of the Day: Trade Shows Space Selection

The earlier you decide what you want out of your booth space, the better. Most shows are first come, first serve. In order to get the best exposure, you need the best location on the floor. Look for spaces that are on corners and near entrances or food stations. These locations tend to be where crowds form. In addition, know who else is showing. Sometimes the best way to reach your target audience is to position yourself near your competitors. Special prices are also available on furniture, lead retrieval, and all the other essential elements you need to make your show a success, if you order in advance.