Hands On Tip of the Day: Pre-Show Communications and Advertising
Contact the trade show organizers and ask for their attendee list as well as press list. Announce to the public as well as your current...
Hands On Tip of the Day: Booth Design and Messaging
There are excessive amount of different items that you can take with you to a show: booth, pop-ups, roll-ups, LCD screens, marketing...
Hands On Tip of the Day: Lead Management - Prior, during and after the Show
Capture as much information as possible, a straightforward way to do this is to rent a lead retrieval system which allows you to scan...
Hands On Tip of the Day: Trade Shows Space Selection
The earlier you decide what you want out of your booth space, the better. Most shows are first come, first serve. In order to get the...
Hands On Tip of the Day: Trade Show Selection
Before you sign up for an event, ask yourself, “Is this show a best fit for my company?” Questions to ask when choosing events are as...
Hands On Tip of the Day: Setting Objectives and Measurable Results
Successful trade show exhibitors know that event planning starts long before the show, exhibiting should be positioned as a strategic...
Practical Strategies to Maximize your Trade Show ROI
You probably attend trade shows to generate new sales leads, keep up to date on what's going on in your industry or build awareness for...
2 Ways to Market a Trade Show to your Existing Customer Base
Spread the word about the event to clients and friends in person. Leverage all your marketing channels: personal email, website, social...
