How to Attract Influencers to Your Event
I am now working on a new annual event for one of my clients, a very well-known respectable company, and still find it challenging to...
Hands On Tip of the Day: Trade Show Selection
Before you sign up for an event, ask yourself, “Is this show a best fit for my company?” Questions to ask when choosing events are as...
Hands On Tip of the Day: Setting Objectives and Measurable Results
Successful trade show exhibitors know that event planning starts long before the show, exhibiting should be positioned as a strategic...
Practical Strategies to Maximize your Trade Show ROI
You probably attend trade shows to generate new sales leads, keep up to date on what's going on in your industry or build awareness for...