Hands On Tip of the Day: Learn From Your Experience and Use it to Your Advantage
You did the research, carefully thought out your booth design and promotional materials, tracked leads, and generated new business. Now...
Hands On Tip of the Day: Staff at the Booth
Prepare Your Team - Schedule a staff meeting in advance! Trade shows are an ideal place to generate new leads. Before you step on the...
Hands On Tip of the Day: Pre-Show Communications and Advertising
Contact the trade show organizers and ask for their attendee list as well as press list. Announce to the public as well as your current...
Hands On Tip of the Day: Booth Design and Messaging
There are excessive amount of different items that you can take with you to a show: booth, pop-ups, roll-ups, LCD screens, marketing...
Hands On Tip of the Day: Lead Management - Prior, during and after the Show
Capture as much information as possible, a straightforward way to do this is to rent a lead retrieval system which allows you to scan...
MAXIMIZING THE POTENTIAL OF SOCIAL MEDIA FOR STARTUPS
Over the past few years, an interesting transformation has occurred in the business world. Social media has become less of an optional...
HOW TO HELP A CEO CONNECT WITH AN INTERNAL AUDIENCE
When CEOs speak, both internal and external audiences listen. This alone should make a CEO’s word an invaluable part of a corporate...
Hands On Tip of the Day: Trade Shows Space Selection
The earlier you decide what you want out of your booth space, the better. Most shows are first come, first serve. In order to get the...
Hands On Tip of the Day: Trade Show Selection
Before you sign up for an event, ask yourself, “Is this show a best fit for my company?” Questions to ask when choosing events are as...
Hands On Tip of the Day: Setting Objectives and Measurable Results
Successful trade show exhibitors know that event planning starts long before the show, exhibiting should be positioned as a strategic...
